We first launched our e-commerce business in the UK in 2015 before launching into Germany in 2017. Following this success we launched into DACH retail channels in 2021🎉.

We’re now proud to say that as of 2023 we are in over 3,500 German retailer stores, but we’re still only just getting started! We’re committed to driving our distribution much further as well as launching exciting, game-changing NPD in the coming years.

Our German Office is new for 2023 and is home to most of our Retail Sales team. It serves as a great hub for them to connect, collaborate on new ideas and celebrate our latest wins. This team is made up of our Head of Sales (DACH), Key Account Managers and Regional Sales Managers too, but keep your eyes peeled as we expand this in 2024 👀

We’re a tight-knit team of intelligent, hard-working and bloody lovely people who are passionate about making the world a happier, healthier, and better place!

We like to reward our teams for this, so click the link below to find out how being a part of team Huel in Germany could benefit you...