Our Values
Huel’s environment is like no other—driven by our 7 core values that we live and breathe every day, we push boundaries, achieve exceptional results, and make sure to have a bit of fun along the way too!
Changing the way the world eats is no small feat, which is why our values are essential in guiding us on this mission. Our culture is designed for thrill-seekers who thrive under challenge, look for improvement, and settle for nothing but the best.
These values empower our team to be their best selves and create meaningful work that drives real impact. We don’t just talk about these values—they're not just words on a page, they’re deeply embedded in everything we do. From our Founder and CEO down to every individual team member, we are Hueligans.
Hustle Hard, Work Faster
Our fast-paced environment comes with ambitious targets that can be challenging, but we navigate them by working fast and prioritising efficiency. Timely execution is key to seizing opportunities and maintaining our high standards. By hustling together and using our strengths, we drive meaningful impact.
Muck In Together
At the heart of our Hueligan culture is the belief that teamwork makes all the difference and drives innovation. Mucking in together means rolling up our sleeves and collaborating as a united front, regardless of our titles or roles.Together, we keep raising the bar and pushing the boundaries of what we can achieve.
Be Proud, Care More Than the Rest
As Hueligans, we possess an indescribable fire in our bellies and a deep sense of pride and desire for excellence. We uphold the highest standards in everything we do, producing outstanding results, and go the extra mile to ensure nothing falls short of success.
Be Better Than Yesterday
Nobody is ever too good or too experienced to learn, and our dedication to being better than yesterday fuels our growth and innovation. We’re self-aware, open to feedback, resilient and we view each goal as a stepping stone, learning from both successes and mistakes to refine our products, processes, and culture.
Don't Be a Dick
It's simple really. Treat others as you expect to be treated. We show up every day with authenticity and uncompromised integrity. We take accountability for our actions, avoid shifting responsibility and operate as one united team
Respect is non-negotiable. We believe in maintaining professionalism and having good manners while remaining focused on our goals
Do Things a Little Different
Our value of doing things differently champions creativity and innovation. We encourage our Hueligans to think outside the box, challenge the status quo, and push the boundaries. By daring to question the norm, we believe we unlock fresh ideas and unique, creative solutions. In short, we want you to zig while others zag.
Never Rest on Our Laurels
As businesses experience rapid growth, it’s can be easy to slow down and become complacent. At Huel, we refuse to be in that company. Our standard is excellence, and we settle for nothing less. We celebrate our success but we don't stop there. By never resting on our laurels; we remain hungry, keep pushing, and continuously innovate.
We recognise that these values may not resonate with everyone, and this culture might not be for you—and that’s okay.
Our standards are high for the Hueligans who join us, and it's crucial to uphold our values and foster our culture of excellence. We aim to ensure that every team member is aligned, motivated, and performing at their best from the moment they join us and throughout their entire journey at Huel.
If you’re ready to embrace the daily challenge,
you’re in the right place.
Get ready to not only meet expectations but to exceed them in ways you never thought possible!
Get ready to not only meet expectations but to exceed them in ways you never thought possible!