Huel
Our Values
Huel’s environment is like no other—driven by our 7 core values that we live and breathe every day, we push boundaries, achieve exceptional results, and make sure to have a bit of fun along the way too!
Changing the way the world eats is no small feat, which is why our values are essential in guiding us on this mission. Our culture is designed for thrill-seekers who thrive under challenge,look for improvement, and settle for nothing but the best.
These values empower our Hueligans to be their best selves and create meaningful work that drives real impact. We don’t just talk about these values—they're not just words on a page, they’re deeply embedded in everything we do. From our Founder and CEO down to every individual team member, our values shape every decision and action they make.
Hustle Hard, Work Faster
We know that our fast-paced environment comes with ambitious targets that can sometimes make your palms sweat and things feel a little uncomfortable. The key to navigating these challenges is to hustle hard and work fast. We prioritise speed and efficiency knowing that timely execution is vital for our success—we don’t want to miss any opportunities. By hustling together and leveraging our strengths, we drive meaningful impact and are able to uphold our standard of excellence.
Muck In Together
At the heart of our Hueligan culture is the belief that teamwork makes all the difference and drives innovation. Mucking in together means rolling up our sleeves and collaborating as a united front, regardless of our titles or roles.Together, we keep raising the bar and pushing the boundaries of what we can achieve.
Be Proud, Care More Than the Rest
As Hueligans, we possess an indescribable fire in our bellies and a deep sense of pride that drives us to strive for excellence. We uphold high standards in everything we create, producing only work we stand behind in order to achieve outstanding results. We are always willing to go the extra mile to achieve success and are willing to do all we can to ensure nothing falls short.
Be Better Than Yesterday
No one is ever too good or too experienced to learn, and our dedication to being better than yesterday fuels our growth and innovation. We’re self-aware and resilient and we see reaching each goal as a stepping stone and not reaching the end destination. Our Hueligans reflect on both successes and mistakes, drawing valuable insights from each experience. Every mistake presents an opportunity, enabling us to refine our products, processes, and culture.
Don't Be a Dick
It's simple really. Treat others as you expect to be treated. We show up every day with authenticity and uncompromised integrity. We take accountability for our actions, avoid shifting responsibility and operate as one united team
Respect is non-negotiable. We believe in maintaining professionalism and having good manners while remaining focused on our goals
Do Things a Little Different
Our value of doing things differently champions creativity and innovation. We encourage our Hueligans to think outside the box, challenge the status quo, and push the boundaries. By daring to question the norm, we believe we unlock fresh ideas and unique, creativee solutions. In short, we want you to zig while others zag.
Never Rest on Our Laurels
As businesses experience rapid growth, it’s can be easy to slow down and become complacent. At Huel, we refuse to be that company. Our standard is excellence, and we settle for nothing less. We celebrate our success but we don't stop there. By never resting on our laurels; we remain hungry, keep pushing, and continually innovate.
We recognise that these values may not resonate with everyone, and this culture might not be for you—and that’s perfectly okay. Our standards are high for the Hueligans who join us, as it's crucial to uphold these values and foster our culture of winning. We aim to ensure that every team member is aligned, motivated, and performing at their best from Day 1 to Day 700 and beyond!
So if you’re ready to embrace the exhilarating rush of tackling ambitious goals, then you’re in the right place. Get ready to not only meet expectations, but to exceed them in ways you never thought possible!