2025 has been another big year for Huel. We closed our ninth year with £214m in sales and 500 million meals sold, and we’re only picking up speed.

Now in our tenth year, we’ve expanded our retail range with Black Edition and Huel Lite Ready to Drink, Daily A–Z Vitamin drinks, and Complete Nutrition Bars, with even more retail-ready innovation lined up for FY26 and beyond. Our ambition is bold: to grow our UK retail business to over £200m RSV in the coming years.

Since launching Ready to Drink in UK retail in 2019, growth has surged. In the last 52 weeks alone, we achieved £60m RSV (Nielsen) with 62% year-on-year growth, making RTD one of our standout ranges.

From our online roots, Huel now has a strong global retail presence across the UK, USA, Sweden, France and Germany. Today, you’ll find us in major retailers including Tesco, Sainsbury’s, REWE and GNC, as well as in gyms, pop-ups and health centres across the UK. See our global stockists here!

We’re always looking for new ways to make Huel even more convenient for our Hueligans. Alongside launching Ready to Drink into retail, you can now find Huel in vending machines across the UK too.

If you’re near Birmingham Bullring or travelling through Heathrow Airport (Terminal 5), keep an eye out for our newest machines and give them a try. Want to see how our Heathrow T5 launch came to life? Watch this video