Digital Trading Manager - Japan
With localisation at heart, we’re looking for a Digital Trading Manager for Japan to ensure we can grow the market sustainably while delivering to commercial objectives.
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Hey! We're Huel, and we're pleased to meet you 👋
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Digital Trading Manager - Japan position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
We’ve grown our business into a worldwide operation with established D2C, Retail and Marketplace channels running in multiple international markets. With Japan being one of our key international markets, it is vital that we deliver our Hueligans a best in class localised experience across touchpoints.
With localisation at heart, we’re looking for a Digital Trading Manager for Japan to ensure we can grow the market sustainably while delivering to commercial objectives. You'll be responsible for trading the jp.huel.com website as well as managing marketplaces (i.e. Amazon); defining commercial activity then aligning business functions on its execution, providing local insight and driving actions that improve performance, being ultimately responsible for delivering sales and profit targets all while maximising new customer conversion and LTV.
Working within our Digital Team, everyday is different. It’s a chance for you to come in and really take ownership of our Japanese market and build a name for yourself at Huel! Here’s an insight into your day-to-day:
Act as the go to person for any query related to the performance of the JP market
Responsible for growing Huel’s presence and driving sales on local marketplaces, including expansion onto new highly localised sales channels
Accountable for defining and delivering the market activity plan coordinating the execution across channels, including marketing campaigns, discounts & product launches
Responsible for driving the completion of reactive trade actions across teams
Work hand in hand with the performance marketing, partnerships and supply chain teams to drive efficiency across our cost base
Work with the team’s Heads of to define the JP playbook for growth. Setting the roadmap of trading initiatives to grow revenue, profit, new customer # & repeat rate
Responsible for creating the benefit cases for JP trading initiatives. Works with Finance to model out activity to ensure profitability
Responsible for all market forecasting: Daily phasing, Monthly consensus planning, Yearly budgets
What we're looking for in you
This role would be best suited for someone with at least 3 years of experience working within ecommerce / marketing roles, preferably within the FMCG industry. What's most important to us is that you’re fluent in Japanese and have strong cultural experiences, and bring a strong commercial background. We’re looking for someone with:
Leadership - Take full leadership of JP trading and localisation processes across the business. Be a role model to the wider team and embody the Huel behaviours
Excellence - Constantly drive change and positive performance across points of sale
Stakeholder Management - Liaise with external agencies and partners and consistently bring stakeholders together to align on approach, take on feedback and define measurements of success
Accountable - Be highly accountable for trading actions. Don’t be afraid to make mistakes, but acknowledge when something hasn’t worked
Communication - Confidently and clearly communicate your ideas, plans and results. Accept feedback graciously and provide constructive feedback to support others
Commercial Awareness Able to back actions with data and logical thought process. Balancing sales, profit and customer experience
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
🌴 30 days annual leave PLUS bank holidays
🥤 Free Huel to keep you going
🏖️ 2 weeks a year to work remotely from anywhere!
🐾 Dog friendly
🙋 Paid Volunteering Days
🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan
🧘 Free on-site wellness area offering infrared saunas and an ice bath🧘
🧠 Free 1-on-1 therapy provided by Self-Space.
🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
⚡ Electric Car Scheme with onsite charging
🤰 Enhanced Family Leave
👪 Workplace Nursery Scheme
🎓 Huel Academy
💸 Paid Employee Referral Scheme
🎉 Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans
We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here.

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