Marketing is probably the reason you’ve heard of Huel. Or at least we hope it is. They are the storytellers of our brand, and around here brand is f***ing important.
Whether it’s new product packaging or an email in your inbox. A post on your Instagram feed or an article online. Our marketing team is here to tell the world why Huel could change your life.
We've split our marketing team up into four key areas across Brand, Performance, Creative and International Marketing.
We have a thriving online community of over half a million Hueligans, and behind all this is our bold brand team. They've built the brand we know and love, and ensure our powerful mission weaves into everything we do. Our Brand team looks after Product Marketing, Organic Social and all things CRM.
Meet the creative whizzes of the Huel team. The Adobe All-Stars. Think of these Hueligans as our very own 'in-house' design agency. They pull together the majority of our eye-catching Huel content from creating our latest social media posts, to shooting TikToks and filming adverts, our creative hub have it all covered.
Our Performance team is the home of everything paid. They have grown exponentially over the last 6 years, stretching beyond paid Facebook and Google, into Reddit, TikTok, YouTube, WeAre8, Influencer Partnerships and so much more. They start scrappy and small and if it works, they do it bigger and better!
This team is responsible for building and delivering our international strategy for growth. They look at lots of business KPI's and conduct market research to spot new ways we can expand and increase our revenue. They help localise all of our marketing into specific languages and they ensure we target the right consumers with each product launch.