Senior UI/UX Designer
You'll lead UI/UX initiatives that optimise conversion, retention, and usability across Huel.com, our account area, and internal tools that support the business behind the scenes.
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Hey! We're Huel, and we're pleased to meet you 👋
Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Senior UI/UX Designer position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
The role
To help ensure we stay at the top of our game, we are now looking for a new Senior UI/UX Designer to join us on a 12-month fixed-term contract. You’ll be helping to drive growth and elevate the customer journey across our e-commerce platform. You'll lead initiatives that optimise conversion, retention, and usability across Huel.com, our account area, and internal tools that support the business behind the scenes.
This is a unique opportunity to own and influence the end-to-end user experience in a fast-paced DTC environment—working across product discovery, purchase flow, and post-purchase experience to ensure every touchpoint is customer-centred and conversion-optimised. Here's an insight into your day-to-day:
- Designing and optimising experiences across the e-commerce site, customer account area, and internal tools
- Partnering with Engineering, Marketing, Creative, and Content teams to launch high-impact digital features
- Collaborating with our Lead UX Designer to ensure our solutions are data-driven, user-first, and aligned with commercial goals
- Supporting and scaling our design system to ensure design consistency and development efficiency
- Running UX research studies to better understand customer pain points and motivations
- Contributing to the UX roadmap, prioritising enhancements that drive higher conversion, average order value, and lifetime value
- Designing across the full journey, from landing pages and product detail pages to checkout, post-purchase and retention flows
What we're looking for in you
This role will best suit someone with around 3-4 years of Experience in UI/UX design, ideally within an e-commerce, DTC or conversion-focused environment. You’ll have:
- A strong portfolio showcasing how your design work has driven measurable improvements in CVR, AOV, or retention
- Hands-on experience with user research and usability testing and a proven ability to translate insights into smart design solutions
- Comfortable working across the entire UX process, from discovery to design and iteration
- Experience collaborating with growth, performance marketing, or CRO teams is a bonus
- A strong communicator who can advocate for UX while balancing business goals and tech constraints
And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
Why take this 12 month FTC with Huel?
Join us to help shape the digital experience of millions of global customers through thoughtful, impactful design. You’ll work on high-visibility projects across the entire conversion funnel and beyond, driving real results for both users and the business. Collaborate with a progressive, customer-first team that values creativity, data, and commercial impact in equal measure. This is your chance to make a visible difference in a fast-moving, high-growth e-commerce environment where your ideas and execution truly matter.
What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
🕖 Hybrid working - We work together in the office on Mondays and Thursdays, with a third office day of your choice. The remaining two days can be worked remotely. Travel to HQ in Tring will be required twice a month.
🌴 30 days annual leave PLUS bank holidays
🥤 Free Huel to keep you going
🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas
🐾 Dog friendly
🙋 Paid Volunteering Days
🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan
🧠 Free 1-on-1 therapy provided by Self-Space.
🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
🎓 Huel Academy
💸 Paid Employee Referral Scheme
🎉 Biannual events to celebrate success - Have you heard about Huelchella?
We are Hueligans
We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams here.
- Teams
- Engineering
- Locations
- Birmingham
- Remote status
- Hybrid
- Employment type
- 12-month fixed term contract

Senior UI/UX Designer
You'll lead UI/UX initiatives that optimise conversion, retention, and usability across Huel.com, our account area, and internal tools that support the business behind the scenes.
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