Our Teams

NPD & Nutrition

Huel’s NPD & Nutrition team brings together bold product innovation and rigorous nutritional science. From dreaming up new products to tackling ambitious challenges (yes, including plant-based Mac & Cheeze that genuinely delivers on taste), this team turns ideas into products you’ll see online and on shelves around the world. With around 70% of their time spent hands-on in our on-site development kitchen, they’re constantly testing, refining and pushing our products to be better.

At the same time, nutrition sits at the core of everything they do. Guided by our mantra nutrition first, taste a close second, the team is responsible for product formulations, nutritional accuracy, lab testing, and ensuring our marketing and packaging claims are robust and evidence-based.

Working closely with teams across Huel (including Technical, Marketing and Sourcing) NPD & Nutrition ensures every product delivers on both taste and trust.

Our Latest Product Innovations

Lite Ready-to-drink

Lighter calories. Full-on nutrition. Smooth, high-protein, and effortlessly convenient. Ideal for days when you want something light but still genuinely nourishing. Discover more here
Huel Diet

A 200 calorie, nutritionally complete meal packed with 20g protein, 5g fibre and all 26 essential vitamins & minerals. Helping you stay fuelled and nourished while keeping calories in check. Discover more here
Daily Greens Ready-to-drink

A lightly sparkling drink with 41 vitamins, minerals, superfoods, and adaptogens. No scoops, no shaker, no powder – just crisp, refreshing greens. Discover more here

A Day In The Life of Team NPD

What else do the team get up to?

Our Sustainable Nutrition Report

Our Nutrition team has spent years researching, working closely with suppliers, and analysing the data to answer a big question: is Huel truly sustainable nutrition?
Now, they’re sharing what they’ve learned.
Click here to read Huel’s Sustainable Nutrition Report and discover how and why we’re working to drive meaningful change.
Monthly Nutrition Club

We’re committed to staying at the forefront of nutrition, and we want our Hueligans to grow with us. That’s why we run an internal Monthly Nutrition Club, where our registered nutritionists take turns reviewing and presenting papers, books or podcasts that spark discussion on the latest nutrition thinking.
Each session is accredited for CPD points with the Association for Nutrition, supporting continuous learning and professional development across the team.
Community 2.0

The team has hand-selected charities that share our values, giving everyone the choice to support causes they care about. It’s one way NPD & Nutrition creates impact beyond product development, helping people and the planet.
This sits alongside Community 2.0, our company-wide volunteering initiative that gives every Hueligan the chance to give back through meaningful partnerships.
You can learn more about Community 2.0 here.