Data sits at the core of how Huel operates. Our Data & Analytics team builds the technology and insight that power fast, confident decision-making as we scale across e-commerce, retail, and new markets. Working closely with Marketing, Product, Trading, and Retail, they turn complex behavioural and commercial data into clear, actionable insight.

The team works with a modern data stack, using Snowflake as our data warehouse and dbt to model and transform data into trusted, analysis-ready datasets. They leverage tools like Heap and Contentsquare to understand product and on-site behaviour, Fospha to measure marketing impact and incrementality, and ThoughtSpot to enable self-serve analytics and live dashboards across the business. By combining strong analytics with robust data foundations, the team ensures every launch, experiment, and big bet at Huel is backed by insight and delivered at speed.