All About Huel
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Who are we?
Well first things first, we’re going to bust some myth's that you might have heard about us.
Huel is often referred to as a ‘meal replacement’ or a ‘protein shake’ for gym goers and dieters, but that’s not *technically* correct. Whilst Huel can be used to help you achieve those things, Huel is so much more than this. We're a food brand. And one that loves the planet too 🌎🖤.
We offer nutritionally complete meals that are a solution to some of the world's most challenging problems. We are here as the future of food, and we are here to change the way people think about it!
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We we're founded by Julian Hearn back in 2015 in the small town of Aylesbury in the UK 🏢. Fast forward 8 years and we are now sold in over 150 countries worldwide with 3 offices and 1 manufacturing site in the UK and 1 office in NYC🗽 and Germany🥨!
2022 has been one of our most successful years yet turning over £144m ($170m) and seeing a continued growth rate of 40%. We announced our second funding round of £20m ($24m) led by Highland Europe and brought some incredible new investors on board! (Idris and Sabrina Elba, Grace Beverley and Jonathan Ross ⭐)
We've now sold over 300 million meals worldwide since we launched - a huge achievement but we still feel like we're just getting started.
We've got an About Us page over on our e-commerce site that explains in lots more detail exactly who we are, what products we offer, and how we're changing the game, but for now, we think we've said enough.