Well first things first, we’re going to bust some myth's that you might have heard about us. 

Huel is often referred to as a ‘meal replacement’ or a ‘protein shake’ for gym goers and dieters, but that’s not *technically* correct. Whilst Huel can be used to help you achieve those things, Huel is so much more than this. We're a food brand. And one that loves the planet too 🌎🖤. 

We offer nutritionally complete meals that are a solution to some of the world's most challenging problems. We are here as the future of food, and we are here to change the way people think about it!

We we're founded by Julian Hearn back in 2015 in the small town of Aylesbury in the UK 🏢. Fast forward 8 years and we are now sold in over 150 countries worldwide with 3 offices and 1 manufacturing site in the UK and 1 office in NYC🗽 and Germany🥨!

2022 has been one of our most successful years yet turning over £144m ($170m) and seeing a continued growth rate of 40%. We announced our second funding round of £20m ($24m) led by Highland Europe and brought some incredible new investors on board! (Idris and Sabrina Elba, Grace Beverley and Jonathan Ross ⭐) 

We've now sold over 300 million meals worldwide since we launched - a huge achievement but we still feel like we're just getting started. 

We've got an About Us page over on our e-commerce site that explains in lots more detail exactly who we are, what products we offer, and how we're changing the game, but for now, we think we've said enough.