
Our DNA
Nutrition first, taste a close second
Do the right thing
Brand is f***ing important
Do things a little differently
Customer & product obsession
Never rest on our laurels
Long-term thinking

We are Hueligans.
We're all made up of our Huel DNA, but what makes us unique is our individual differences. We've created a culture of belonging and we celebrate the diversity our Hueligans add to our teams.
We encourage authenticity, different views, and new ideas to enable us to create products that our customers around the world enjoy and love.

We Grow π
We strive to be better than yesterday, and that's why it's super important we maintain a growth mindset. We've created an environment for continuous learning where our Hueligans can upskill and brush up to be the very best. We promote from within, and we encourage our Hueligans to try new things. Fresh ideas and fresh perspectives are the key to our success and how we unlock growth.

We Achieve π
We're a bunch of determined Hueigans with ambitious targets. Our environment and aspirations are big and we work at a faster pace than most. Our teams are empowered to take initiative as they spot problems, fix them and move on. We're a resilient bunch who never rest on our laurels and we hustle hard and work fast to achieve the best results.

We Celebrate π₯³
Our teams muck in together and celebrate together. They take ownership and go above and beyond, and we make sure we recognise this. We're always shouting about successes whether it be through daily Kudos, winning our monthly Huel of Fame award and the coveted 'Golden Shaker' or sharing significant milestones!